The electric bike. For urban riders.
Cowboy is the first connected bike that gives people the freedom to take the streets. Designed to be beautiful and agile in both mechanics and technology, one ride and you'll want this bike to be yours too.
Our purpose is to be the most intelligent way to move through cities. Through a passion for design and technology working in harmony to unlock a new path for people and systems, we are creating a new experience for people to move freely around cities.
Founded in 2017 and headquartered in Brussels, Belgium, Cowboy is designed and engineered by a team of curious individuals challenging the status quo of the e-bike category and the everyday commute. By creating an elegant and affordable bike and connecting with each rider's journey through the app, a new generation of mobility has arrived.